Rick Krieger
View all articles by Rick
Rick's latest writings
Finding Buskro Service Providers
When you invest in a piece of direct mail equipment for your business, you want it to last a long time. A well maintained machine tends to last much longer than one that has been neglected or overused. And the longer it lasts, the higher the returns. But a prolonged life of the machine is only one reason to keep a machine well maintained. There's also the cost of labor when the operator has to spend more time tweaking... (posted by Rick 297 days 20 hours ago.)
When you invest in a piece of direct mail equipment for your business, you want it to last a long time. A well maintained machine tends to last much longer than one that has been neglected or overused. And the longer it lasts, the higher the returns. But a prolonged life of the machine is only one reason to keep a machine well maintained. There's also the cost of labor when the operator has to spend more time tweaking... (posted by Rick 297 days 20 hours ago.)
Inkjet Address Printer Tracking And Verification Is The Future For Profitable Direct Mail Equipment
To many mailers, an inkjet address printer is a device that simply prints addresses or other variable data on envelopes and documents. But a certain class of intelligent direct mail inkjet addresser can do so much more. Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed... (posted by Rick 330 days 21 hours ago.)
To many mailers, an inkjet address printer is a device that simply prints addresses or other variable data on envelopes and documents. But a certain class of intelligent direct mail inkjet addresser can do so much more. Have you ever wondered about the technology used to ensure that a document on the inside of an envelope matches the address printed... (posted by Rick 330 days 21 hours ago.)
Inkjet Addressing & Printing on Coated Substrates
In the past, inkjet addressing and printing on aqueous, varnished, and other press-applied coatings was only possible with expensive 'continuous flow' inkjet addressers. While those addressing systems are reliable, they're expensive to maintain. They also require a high skill level to operate, so they might even be considered 'labor expensive' to run. Ink cartridges are an option for printing on SOME... (posted by Rick 345 days 15 hours ago.)
In the past, inkjet addressing and printing on aqueous, varnished, and other press-applied coatings was only possible with expensive 'continuous flow' inkjet addressers. While those addressing systems are reliable, they're expensive to maintain. They also require a high skill level to operate, so they might even be considered 'labor expensive' to run. Ink cartridges are an option for printing on SOME... (posted by Rick 345 days 15 hours ago.)
Near Infrared Ink Drying Systems -- Progress Worth Commenting On
The mail industry, like every industry, progresses each year technologically. But when we say something 'progresses', we don't always take time to think about what that word really means. We take it for granted that the 'advance' is better than whatever was available before. We rarely stop to ask the question, "What are we progressing toward?" Or perhaps even ask the better question, "What... (posted by Rick 1 year 304 days ago.)
The mail industry, like every industry, progresses each year technologically. But when we say something 'progresses', we don't always take time to think about what that word really means. We take it for granted that the 'advance' is better than whatever was available before. We rarely stop to ask the question, "What are we progressing toward?" Or perhaps even ask the better question, "What... (posted by Rick 1 year 304 days ago.)
Straight Shooter LF-12 For Full Color Direct Mail
Using the Straight Shooter LF-12 in conjunction with a digital color press for full color direct mail marketing! Full color short-run envelope addressing with ease! Since the start of the mail industry, every mailer out there has had one common goal--to better communicate. We've seen a lot of technologies come and go, all helping us accomplish this goal. But through all that time, one goal has always... (posted by Rick 1 year 346 days ago.)
Using the Straight Shooter LF-12 in conjunction with a digital color press for full color direct mail marketing! Full color short-run envelope addressing with ease! Since the start of the mail industry, every mailer out there has had one common goal--to better communicate. We've seen a lot of technologies come and go, all helping us accomplish this goal. But through all that time, one goal has always... (posted by Rick 1 year 346 days ago.)
Thumbs Up For The Buskro Aurora U.V. Inkjet Mail Printing System
The three big issues that every mailer struggles with are inkjet speed unpredictability, print dry times, and poor print quality. Buskro proposes to end all of that with their Aurora Ultra-Violet (UV) Inkjeting System. Their claims are big, considering the fact that every other manufacturer is working on the same issues. So we put the new system to the test, and here's what we found: The... (posted by Rick 2 years 25 days ago.)
The three big issues that every mailer struggles with are inkjet speed unpredictability, print dry times, and poor print quality. Buskro proposes to end all of that with their Aurora Ultra-Violet (UV) Inkjeting System. Their claims are big, considering the fact that every other manufacturer is working on the same issues. So we put the new system to the test, and here's what we found: The... (posted by Rick 2 years 25 days ago.)
Copyright 2012 IcoLogic, Inc.
Generated live.