Inkjet Addressing & Printing on Coated Substrates
Posted: Wednesday, March 02, 2011
by Rick Krieger
Addresser Based Systems
In the past, inkjet addressing and printing on aqueous, varnished, and other press-applied coatings was only possible with expensive 'continuous flow' inkjet addressers. While those addressing systems are reliable, they're expensive to maintain. They also require a high skill level to operate, so they might even be considered 'labor expensive' to run. Ink cartridges are an option for printing on SOME coated substrates, but the cost is quite high. If your mailing jobs are in the 10's or 100's of thousands, ink costs alone would add up in a hurry. But Buskro has offered a solution to these problems.
The new ink is a fast drying solvent but doesn't create some of the hassles (such as bad odor) associated with previous systems. Its 'jet black' appearance gives it a nice solid print on most materials--high quality with good contrast.
When comparing the new printheads to continuous flow systems, several benefits really stick out... quick shutdown and start-up being one of them. Simply purge the printheads and wipe them with a lint-free cloth. That's it!
Buskro gave the Atlas 2500 Series the option of 2.5 or 5 inch printhead sizes, allowing you to print seamless data just about anywhere without lines or stitching. They also used larger nozzles so that you can use the fast drying ink without the dangers of clogs or constant lines in the print (a common problem with older systems).
Of course, the 2500 Series can come as an upgrade to older Atlas inkjets, so Atlas customers won't have to purchase an entire new system. But on top of that, the whole system costs even less than previous versions did. They've made it affordable to upgrade OR to add new mail equipment.
The consumables for this inkjet addressing system (the Cezanne ink is about 30 cents per thousand pieces) cost only a fraction of what cartridge systems cost, yet the system itself doesn't require the special maintenance involved with higher end inkjet addressers. This turns the 2500 Series with Cazanne Cezanne ink into a major money-saving piece of mail equipment.
To give an example, many cartridge types cost $1.40/M or more in consumables. Aqueous compatible inks tend to be on the higher end of the spectrum. So for every 1 million addresses, you might spend an additional $1,000 in ink alone! And it's very likely that you are running your equipment slower to allow dry time, driving up your cost of labor. Cezanne ink allows you to run with much lower ink costs, higher speeds, and better quality.
Buskro has gone beyond the call to produce a better product. They've illustrated their commitment to the continued evolution and improvement of Atlas inkjet printing technology. They get both thumbs up for this one.
Rick is the owner of Addresser Based Systems, who keeps their customers on the cutting edge of Inkjet Address Printers Mailroom Equipment and at http://addresserbasedsystems.com
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